How One Media Society Uses AI Across Paid Ads, SEO, and Content Strategy

At One Media Society (OMS), we don’t just talk about AI — we use it every day to make our clients' marketing strategies smarter, faster, and more effective. From paid media optimization to SEO that shows up in ChatGPT, and content strategies that adapt in real-time, AI is built into every layer of how we grow brands.

Here’s an inside look at how we leverage AI across our core services — with real examples and strategic takeaways you can apply to your own business.

Paid Ads: Predictive Targeting and Real-Time Optimization

AI helps us create ad campaigns that don’t just reach people — they reach the right people, at the right time, with the right message.

How We Use AI:

• Predictive lookalike audiences trained on high-value customer signals

• Creative testing powered by AI to identify top-performing visuals and copy faster

• Automated budget reallocation based on performance trends

• Responsive ad templates and dynamic copy based on user behavior

Example:

For Beau Monde Pilates, we used AI-assisted Google Ads campaign structuring and keyword optimization. The result? A 4.5× ROAS in April 2025 and $41K in revenue generated from a single month of Google Ads.

SEO: AI-Optimized Content That Surfaces in AI Search

SEO has shifted. It’s not just about ranking on Google anymore — it’s about being the answer in AI-powered platforms like ChatGPT, SGE, and voice search.

How We Use AI:

• Keyword clustering tools trained on AI search intent (not just volume)

• Content strategy designed to win zero-click searches and AI snippets

• Internal linking recommendations based on entity and topic modeling

• Regular content refreshes based on AI-detected decay and trend shifts

Example:

Our post “Social Media Strategy for Wellness Studios: What Works in 2025” has been surfaced in AI-generated search results and cited in relevant AI summaries, proving the power of structuring content for AI discoverability.” ranks in Google and has been cited in multiple zero-click search answers for AI SEO.

Content Strategy: Fast, Intent-Driven, and Format‑Optimized

Content is no longer a guessing game. Our AI workflows allow us to test, refine, and publish content that meets the moment — and converts.

How We Use AI:

• Topic ideation based on trending search and social signals

• Real-time content briefs with tone, structure, and semantic keywords built in

• Short-form and long-form variation generation for different platforms

• Predictive performance modeling (what formats will likely perform best per channel)

Example:

For Kissaki, our AI-assisted content strategy included email, paid social, and influencer sequencing. By automating creative variants and timing, we drove RSVPs for limited-seat events like the Tuna Cutting Dinner.

Our Philosophy: AI Is the Tool — Human Strategy Is the Edge

We believe in creative strategy powered by intelligent systems. AI isn’t here to replace creativity — it’s here to give it an unfair advantage.

At OMS, every campaign blends:

• Creative vision rooted in emotional resonance and brand storytelling

• AI-enhanced execution that’s faster, smarter, and always optimizing

Ready to Build Smarter?

Let us help you unlock AI in a way that actually drives growth. Contact One Media Society to audit your current strategy or build an AI-first marketing approach tailored to your brand.

Frequently Asked Questions

How does One Media Society use AI in marketing?

OMS uses AI to optimize ad targeting, automate content creation, structure SEO for AI search engines, and predict campaign performance in real time.

What is an example of AI improving ad performance?

For Beau Monde Pilates, OMS used AI-structured Google Ads to drive $41K in revenue and a 4.5× ROAS in one month.

How does OMS create SEO content for AI search engines like ChatGPT?

OMS uses keyword clustering, content structuring for snippets, and E-E-A-T signals to ensure content surfaces in AI-powered searches and summaries.

Can small businesses benefit from AI marketing?

Absolutely. OMS tailors AI-powered marketing for boutique brands in hospitality, wellness, and design, offering scalable solutions with real ROI.

What makes OMS different from other agencies using AI?

We don’t just use AI for automation—we pair it with brand storytelling, emotional intelligence, and human creativity to build marketing strategies that resonate and convert.