Hospitality Marketing in 2025: 10 AI‑First Strategies to Attract, Delight & Retain Guests

The hospitality industry is at a turning point. As AI becomes integral to everything from search to guest services, businesses must evolve or risk falling behind. According to The Business Research Company, AI in hospitality is projected to grow at a CAGR of 57%, and 73% of hoteliers plan to increase AI investment this year (Canary Technologies). This is no longer optional—2025 is the year hospitality marketing enters its AI-first era.

To help brands stay competitive, we’ve outlined 10 AI-powered marketing strategies to attract new guests, enhance experiences, and retain loyalty.

1. Unified Data Foundations

AI thrives on clean, unified data. As Sabre Hospitality’s VP noted, unifying guest data across platforms is the first step toward smarter marketing and personalized experiences. A centralized data foundation lets AI identify trends, automate segmentation, and optimize campaigns in real time.

2. Hyper‑Personalized Guest Journeys

AI-driven chatbots and predictive analytics allow brands to personalize every touchpoint. Think custom room upsells based on guest preferences or automated F&B offers delivered during stays. In 2025, predictive personalization is a must for elevating the guest experience.

3. Zero‑Click & AI‑Overview SEO

Search is changing. Tools like Google’s SGE and ChatGPT answer user queries directly in search results. Hospitality brands must now optimize for zero-click visibility—snippets, schema, FAQs—to remain discoverable and relevant.

4. Content That Wins “Want-to-Go” Moments

AI helps identify when and how to connect emotionally with travelers. Visual-first content (Instagram Reels, TikTok), paired with long-form blog guides, creates topical authority and inspires guests at the planning stage.

5. Mobile-First, Wallet-Ready Experiences

Mobile is the dominant channel for booking and engagement. Voice search, wallet integrations, and streamlined in-app booking are now core to frictionless experiences. AI helps predict behaviors and optimize these mobile-first journeys.

6. Video & Live‑Stream Commerce

TikTok Shop and virtual tours are merging content and commerce. In 2025, live-streaming property tours, restaurant previews, and event teasers will influence bookings. AI helps surface the right moments to the right audiences.

7. Influencer‑as‑Media Partnerships

Influencer marketing is maturing. In 2025, brands will focus on micro-creators, UGC rights acquisition, and long-term partnerships to fuel always-on media. Insights from Insites show micro-influencer trust is at an all-time high.

8. ESG & Wellness Positioning

Guests increasingly choose purpose-driven brands. Highlighting ESG initiatives and wellness offerings can tip booking decisions. One Media Society’s work with wellness-focused clients shows that authenticity and wellness content drive engagement and conversions.

9. First‑Party Data & Community Building

With privacy top-of-mind, loyalty clubs and brand communities are critical. Building first-party data through direct bookings, memberships, and event marketing—such as OMS’s “The Society”—strengthens retention and lifetime value.

10. Measurement & Experimentation Loops

Success in 2025 will be iterative. GA4, predictive CLV modeling, and AI-powered A/B testing enable hospitality brands to continuously refine campaigns, measure real impact, and quickly pivot to what works.

What is hospitality marketing in 2025?

Hospitality marketing in 2025 focuses on AI-powered personalization, zero-click SEO, influencer partnerships, and hyper-local plus global strategies.

How will AI change hotel marketing?

AI will allow hotels to automate guest interactions, predict preferences, personalize offers, and optimize their marketing efforts in real time.

What channels drive the highest ROI for restaurants?

AI-enhanced email, local SEO, social media (especially short-form video), and influencer marketing are projected to offer the highest ROI in 2025.

How do I rank in Google’s AI Overviews?

You need AI-optimized SEO: structured content, FAQ sections, schema markup, E-E-A-T signals, and up-to-date, highly valuable content on your website.

What does an agency like OMS cost?

Our pricing varies by project scope, but OMS offers flexible packages designed to meet the needs of hospitality brands seeking AI-powered marketing growth. [Contact us for a proposal].

Conclusion

2025 is redefining hospitality marketing. AI-first strategies—from zero-click SEO to hyper-personalized journeys and community-driven retention—are no longer trends, but necessities.

Ready to future-proof your hospitality brand? Connect with One Media Society to create an

AI-optimized marketing plan built for 2025 and beyond.