We've launched the unlaunchable, fixed the broken, failed forward, and built brands that actually work. This is where we share what we've learned — so you can skip the fluff and get to the good stuff.
Celebrity vs creator marketing is split this Christmas. See what Digiday's holiday ad data means for hotels and wellness brands before you book talent.
Wellness brand activation at Art Basel Miami: what Ammortal, Tonal and Technogym did, and a 5-step plan for hotels and studios ahead of December 2026.
Influencer payment terms matter: 26% of creators say late pay hurt their content. Net-30 rules, a payout checklist and contract tips for hotels and wellness brands.
Social media ROI is the gap in 2027 planning: Emplifi finds 87% say AI boosts productivity, yet only 48% can prove returns. Here's how to measure it.
Sleep tourism marketing in action: how YOTEL and Hilton's Grand Central Sleep Exchange turned sleep scores into data, and how hotels can copy it.
Midterm election advertising brand safety guide: how political spend is lifting CPMs and what hotels and wellness brands should do before November 3.
Instagram Features long-form video lets creators post 90-minute horizontal clips. See what the test means for hotels, restaurants and wellness brands.
Aperitivo experiential marketing is spreading from Sarti to Aperol. See what the early-evening format teaches hotels, restaurants and wellness brands.
Nano influencer marketing helped American Eagle win Meta's Creator Campaign of the Year. See how hotels, restaurants and wellness brands can copy the model.
Meta Ads Super Burst sells guaranteed reach in 3 to 24 hour windows. See what it means for hotel, restaurant and wellness campaigns, and what Meta hasn't disclosed.
Peak screen marketing after Advertising Week 2026: how hospitality and wellness brands can pair in-person experiences with creator deals that last.
TikTok Agentic Leads puts an AI agent in your DMs and lead forms. Here is what hotels and wellness brands should prepare now, and what to ignore for later.
Google Ads channel prioritization launched October 14, 2026. Here is how hotels, restaurants and wellness brands should set it up before the Display change in February 2027.
The Meta Creator Marketing Hub merges Creator Marketplace and Partnership Ads Hub. Here is what hospitality and wellness brands should do with it now.
Social media presence and AI search visibility are linked: SE Ranking found social links in 67.66% of Google AI Overviews. Here's what brands should do.
Art Basel Miami Beach brand activation planning for 2026: what the Ritz-Carlton, South Beach did right, what it costs, and what to do before December 4.
Hyrox sponsorship is booming after a $700M sale. See how Lexus, Puma and USAA win fitness crowds, and what wellness and hospitality brands can copy.
Amazon Branded Conversations puts brands inside Alexa shopping chats from January 2027. Here's what unBoxed 2026 means for wellness and lifestyle advertisers.
Wimbledon won't credential creators in 2027 after the US Open ring-light chaos. The influencer event guidelines hotels and wellness brands need now.
Meta One for Business puts Instagram links, AI replies and insights behind a $14.99-$499 paywall. Here's which tier hospitality and wellness brands need.
Miami Spice 2026 now runs through Oct. 31. Here's the restaurant social media strategy to relaunch your menu, backed by Toast's 2026 diner-discovery data.
Creator equity deals are replacing flat fees. Here's what the new 0.1% to 3% benchmarks mean for founder-led hospitality, wellness and lifestyle brands.
Threads ads no longer require Instagram. Here's what Meta's September 2026 changes mean for brands, plus a setup playbook for hospitality, wellness and tech.
Hoka's Run Your City shows how 2026's top experiential marketing campaigns blend digital OOH, creator programs, and live events. Here's the playbook.
Hard Rock just became Miami Grand Prix's title sponsor. Here's what the multiyear deal teaches hospitality brands about experiential marketing sponsorship.
A New York Times investigation found hundreds of fake AI "wellness influencers" selling supplements. Here's what it means for real hospitality and wellness brands running influencer campaigns.
Snapchat's Unified Attribution is now global after beta testers saw ROAS gains up to 90%. Here's what the ad measurement shift means for hospitality and wellness marketers.
Dr. Squatch's $1M IShowSpeed contest reveals why brands are shifting from influencer marketing to experiential marketing to win Gen Z trust in 2026.
Attest's 2026 report finds social media now beats TV for daily U.S. attention, and Gen Z searches it before Google. What hospitality brands should do next.
Nuuly's 12-episode microdrama marketing campaign hints at where branded content is headed — and what other brands should take from it.
How JW Marriott Turnberry and other Miami hotels use experiential marketing — weekly rituals, not pop-ups — to turn guests into repeat bookings.
CTV ad spend just passed primetime TV for the first time in 2026. Here's what the shift in streaming advertising means for hotel and restaurant marketing.
YouTube's 2026 Partner Program changes double the bar for new creators — here's what the shift means for brands building influencer marketing strategies.
Starbucks is paying baristas to post on TikTok — here's what 2026 data reveals about employee-generated content marketing for hospitality brands.
FX turned LA's Sherman Oaks Galleria into a nostalgia marketing brand activation for 'The Shards' — the data-backed playbook other brands can borrow.
National Wellness Month marketing in 2026: how Miami Spa Month's 30+ hotels and spas turned a shared observance into real bookings, not just a discount.
OpenAI added conversion bidding, budget pacing, and geo exclusions to ChatGPT Ads Manager, and is testing ads that open a live chat instead of a website.
Google is merging Local Services Ads into Google Ads as Performance Max, starting August 2026. Here's what local service and wellness brands need to know.
Gymshark, Alo Yoga, and Revolve face influencer disclosure lawsuits in 2026. Here's what wellness and hospitality brands need in every creator contract.
Yelp now lets ChatGPT users book a table or join a waitlist in-chat. Here's what the Yelp ChatGPT reservations integration means for restaurants and hotels.
Equinox pulled an AI-generated ad after backlash over racial stereotypes. What the AI advertising backlash means for wellness and hospitality brands.
Pinterest hit 640M users and 18% revenue growth in Q2 2026 on an AI shopping pivot — what Performance+ means for hospitality and wellness marketing.
Piping Rock is touring four wellness brands through six universities to reach 250,000 students — a working playbook for experiential wellness marketing.
Bebe Sweeny's French-designed children's collections rest on one narrative thread: a mother, a daughter, two countries. How that story became the brand.
For a dessert brand like MYKA, the product photo isn't supporting content, it's the ad. What makes a soft-serve or treat shot actually stop the scroll.
How a French deli in Miami built a social presence around generous portions, staff-led storytelling, and a brand voice that refuses to be boring.
How we reframed a multi-city social club's homepage from an information page into a conversion engine, without losing the exclusivity behind the brand.
A complete hospitality marketing guide covering Instagram strategy, brand partnerships, AI-driven personalization, and restaurant and hotel growth tactics.
A complete guide to wellness brand marketing: building trust through content, mastering local and retreat SEO, and turning visibility into community.
One Media Society paired Surfside restaurant Hikari with Miami creator Kosher In Style. The result: 86K views, 1,000+ likes, and a reservation bump.