Wellness · Experiential

LG Method

A founder-led creator morning and partner program introducing a Miami longevity studio.

Services

Experiential Marketing
Influencer Marketing
Brand Partnerships
Event Production
Content Capture
Performance Reporting

Problem

LG Method already had a following online: an app, a deep on-demand class library and a loyal digital community. What it didn't have was a room in Miami. With La Casa, its first studio, opening in The Roads, the brand needed to turn an online audience into people who wanted to be there in person, and give the Founding Membership a reason to sell before the doors opened.

Solution

We built The Founders Club: a morning at La Casa designed to be lived first and posted second.

The founder is the event

Instead of a launch party, a class. Linda Gastaldello taught The Longevity Workout herself, giving creators something real to experience and something real to film. Matcha, a welded bracelet bar and a first look at the Founding Membership followed.

Cast local, cast small

Eight Miami wellness and lifestyle creators, every one under 25K followers, with a combined following of 86.7K. We cast for trust over reach, because a founding membership sells on credibility, not impressions.

Fifteen partners, zero clutter

Every brand had a job inside the morning. Sinderella and Discotoez dressed the class in matching black and white. Bloom, Vital Proteins and Coastal Grind's matcha cart handled the drinks. Get Cuffed welded sterling bracelets on site. STACKED and MUNA props lived inside Linda's class. Sori Wellness, Grüns, Auri, The Blotting Cloth, The Party Patch and Sabe filled the bag. Nothing sat on a table waiting to be noticed.

Measured, not estimated

Every number here comes from Meta Business Suite, pulled across the brand's collab and tagged posts, and engagement is calculated on accounts actually reached rather than follower count.

Results

9.9KReel views across launch content, zero paid media
5.9%Average engagement on reach from eight micro creators
31Creator content pieces from a single morning
254Profile visits on launch day, plus 13 new DM conversations

The Scope

LG Method came to OMS to introduce its first studio, La Casa, to Miami. We produced The Founders Club, a creator morning built around a founder-led class, and the partner program that made every moment of it worth posting.

On 27 October 2026, eight local creators produced 31 pieces of content and four launch Reels drew 9.9K views with no paid media behind them. One creator's recap alone sparked 58 comments, the most of any post in the launch window. Two more creator mornings and the La Casa opening follow in November, with content steering attention straight to the Founding 60 membership.

Event concept and creative direction for a founder-led launch class
Creator casting and coordination, focused on local micro voices under 25K
Sourcing and integrating fifteen brand partners into the experience
On-site content capture and a full performance recap for partners