Wellness
Wellness brand positioning and social growth strategy.
Walk into Beau Monde and it reads immediately — moody, a little glamorous, unmistakably Miami. The feed didn't. The studio had the atmosphere; what it lacked was content that carried that same weight, and a voice that could turn a class booking into a membership.
We took the account end to end — content, community, and the moments that turn members into believers.
Monthly shoot days across instructors and studio moments built a library deep enough to carry four posts a week without ever reaching for filler.
Comments and DMs handled every day, not batched. In wellness, response time is part of the brand.
From December 2025 through May 2026 we ran Beau Monde's collaboration with Fontainebleau Miami Beach — opening weekend, recurring outdoor mat classes on the resort grounds, and two anchor activations in April. Across six months it drew 60+ creators, 127 tracked stories and nine tagged feed posts, entirely organic.
The anchor moment. Twenty-three attendees, twenty-two of whom posted — 30+ pieces of content from a single morning at a 2.2% average engagement rate, with a combined creator following of 830K+ and estimated reach of 250,000–400,000. Ten partner brands took part, including Stakt, Vuori, LMNT and Piperwai.
The roster was cast in tiers rather than by size: four macro creators, six mid-tier, twelve micro. The highest engagement rate of the day — 8.09% — came from a creator with roughly 12,000 followers, not from the largest account in the room. Read the full breakdown of how the morning was designed.
Sexy, intentional, luxurious — never overly trendy. The line we kept coming back to when a caption started drifting.
The Scope
Beau Monde wanted their content to feel like the studio: moody, a little glamorous, unmistakably Miami. OMS ran their social presence end to end — content, community, and the influencer moments that turned members into believers.
Monthly shoot days built a content bank that carried four posts a week, and our influencer program culminated in a Beau Monde × Stakt activation at the Fontainebleau — 22 creators posting from a single morning, a combined following of 830K+ and an estimated 250,000–400,000 reach.
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